Why Does Your Small Business Need A Mobile Website?
Today’s business world has never been more competitive. While technology has allowed many businesses to become much more efficient, it has also changed the way consumers buy. Your customers are using mobile devices to shop today!– in fact, Google recently stated that there will be one mobile device for every person on earth by 2015 – that’s less than 12 months away! So what does this mean for you?
As a business owner, you already know how important having an on-line presence is. Your website reflects and represents your company all day, every day. Unfortunately unless your website is optimized for mobile devices, the majority of people using their phones to find local businesses are going to skip over your website entirely.
As your website is right now, it probably looks good (or great) on a regular desktop computer. Now imagine your entire website being compressed and squeezed down to the size of a phone screen. As you have probably seen yourself, viewing a non-optimized site on your phone is simply too much of a hassle.
Users have zoom in and slide around hoping to find the content their looking for to just ultimately decide it isn’t worth their time. Without a mobile site, you’re simply losing out on a lot of business (and a lot of revenue). In a poll amongst those who actively use their phones to search for local products, businesses, and services, 57% of people said they would not recommend a company that had a bad (or non existent) mobile site (source Compuware). Consequently they move on to a different site—your competitor’s—to get the information they need.
But how many smartphone users will actually find you on their phone?
A lot more than you probably think. In fact, 95% of every smartphone user has used their mobile device to search for local products or services within their locality. Out of that number, 60% of users who search for local businesses call the business or visit their location within 24 hours.
So why do you need a mobile website?
The fact is that your customers are mobile right now and they’re using their devices to find businesses just like yours every single day and they expect you to be mobile to. If your website isn’t optimised for mobile devices, there’s a huge chance that they will move on to a site that is.
