The charity which supports people working in Scottish agriculture is running a social media awareness push over the festive season.
RSABI is encouraging people to show their support for the work of the charity by sharing their Christmas jumper, and other festive farming photos, via social media using the hashtag #supportRSABI.
The light-hearted initiative has the serious aim of raising awareness of the range of support which RSABI offers as well as recognising the dedication of farming families throughout the country, who will be working over the festive period.
Members of the RSABI team who man the charity’s confidential helpline, 0300 1114166, will also be working throughout the festive season, including on Christmas Day and New Year’s Day.
The helpline (co-funded by the Royal Highland & Agricultural Society of Scotland), is receiving an unprecedented number of calls from people working in all different areas of agriculture in Scotland, from a wide range of ages.
RSABI, which provides vital financial, practical and emotional support to individuals and families with links to Scottish agriculture, recently announced a major drive to double the membership of its supporters’ schemes.
The campaign aims to raise awareness of the services offered by RSABI, from helping with money worries and employment concerns to accident, illness and mental well-being.
A key focus of the #supportRSABI campaign is encouraging people to become members of its Supporters’ Schemes which include individual, business and corporate memberships.
Nina Clancy, Chief Executive of RSABI, said the charity is looking forward to sharing festive farming-related photographs from people in the industry.
“The team here have chosen to wear their festive jumpers to help launch the social media awareness drive but we would be delighted to see any sort of festive farming pictures shared with our campaign hashtag #supportRSABI,” said Ms Clancy.
The type of pictures shared might include seasonal photos of farm dogs or livestock, she said, or any farming activity at this time of year.
“We hope that the festive farming photos will raise a smile as well as raising awareness of the hard work that farming families do and the wide-ranging services RSABI offers. The aim is to also raise awareness of our supporters’ schemes which provide vital funds for the work we do,” Ms Clancy added.
RSABI is also urging people to consider buying a £25 individual membership as a Christmas gift. More information on the individual, business and corporate supporters’ schemes is available via http://rsabi.org.uk/Our-Supporter-Scheme
